Google Ads agency
What is SEO & Why Does It Matter?
Search Engine Optimization (SEO) is the key to organic visibility, consistent traffic, and long-term business growth. Unlike paid ads, SEO helps you rank on Google’s first page without ongoing ad spend.
At Mellence, we specialize in data-driven SEO strategies to get your business in front of the right audience. Whether you need local SEO, eCommerce SEO, or technical SEO, we create a tailored strategy to improve rankings, increase traffic, and boost conversions.
🔍 Keyword Research & SEO Strategy
We identify high-intent, low-competition keywords that drive qualified leads to your website.
⚙️ On-Page SEO Optimization
We optimize meta tags, headings, content, and internal linking to make your site Google-friendly.
🚀 Technical SEO & Site Performance
From site speed optimization to fixing indexing issues, we ensure your website runs at peak efficiency.
📝 Content Marketing & SEO Copywriting
We create SEO-optimized blog posts, landing pages, and service pages to engage users and rank higher.
🔗 Link Building & Digital PR
We secure high-authority backlinks to build credibility and boost rankings.
📍 Local SEO (Google My Business Optimization)
Dominate local search results with Google Business Profile optimization, citation building, and location-based SEO.
🛒 E-Commerce SEO
We optimize product pages, category structures, and schema markup to increase sales for online stores.
📊 SEO Audits & Competitor Analysis
Our deep-dive audits uncover hidden issues, ranking opportunities, and competitor gaps to refine your strategy.
Why Choose Mellence

Proven Track Record
We deliver real results that translate into higher traffic and revenue.
Custom SEO Strategies
No cookie-cutter solutions—we tailor our SEO approach to your business.
Transparent Reporting
Stay informed with detailed SEO analytics, ranking updates, and progress reports.
Long-Term Growth Focus
We build sustainable SEO strategies that drive ongoing traffic and leads.
🔍 How Google Ads Can Benefit Your Business
Increase website traffic instantly
From keyword research to ad creation, we handle all aspects of your Google Ads campaigns to ensure they align with your business objectives.
Target high-intent customers searching for your services
We regularly analyse campaign performance, making data-driven adjustments to improve click-through rates (CTR) and reduce cost per acquisition (CPA).
Get measurable results with conversion tracking
Receive detailed reports that provide insights into your campaign’s performance, including traffic metrics and conversion rates.
Control your ad spend and scale easily
Receive detailed reports that provide insights into your campaign’s performance, including traffic metrics and conversion rates.
📊 Types of Google Ads Campaigns We Manage
Search Ads
From keyword research to ad creation, we handle all aspects of your Google Ads campaigns to ensure they align with your business objectives.
Display Ads
We regularly analyse campaign performance, making data-driven adjustments to improve click-through rates (CTR) and reduce cost per acquisition (CPA).
Shopping Ads
Receive detailed reports that provide insights into your campaign’s performance, including traffic metrics and conversion rates.
YouTube Ads
Receive detailed reports that provide insights into your campaign’s performance, including traffic metrics and conversion rates.
Our Proven Google Ads Strategy
Keyword Research & Targeting
Finding high-intent, low-cost keywords
Ad Copy & Landing Page Optimization
Crafting high-converting ad creatives
Bid Strategy & Budget Control
Maximizing ROI while minimizing costs
A/B Testing & Ongoing Optimization
Improving ad performance with data-driven testing
Useful Google ads and seo articles
How SEO and PPC work together
In this article, we explore how SEO and PPC complement each other and why integrating both can maximize your online success.
See our PPC success stories
Crafting high-converting ad creatives
PPC vs SEO: Which Is Best for Your Business?
Maximizing ROI while minimizing costs

Get Started Today
Ready to elevate your business with targeted Google Ads campaigns? Contact us today for a free consultation and discover how we can help you achieve your marketing goals.